Luiza Oleszczuk is a highly motivated, goals-oriented professional with over 4 years of business communications and project management experience with elements of journalism, marketing, non-profit management and business development. Luiza has hosted global webinars, organized business events and conducted integrated marketing campaigns for a variety of clients ranging from non-profits and media to government organizations.
Contact: loleszcz@gmail.com
Location: New York, New York, U.S.
Contact: loleszcz@gmail.com
Location: New York, New York, U.S.
PROJECTS:
2014 = WEBINARS ON POLAND-U.S. TRADE & BUSINESS SERVICES EXCHANGE
CLIENT: POLISH MINISTRY OF ECONOMY
Stay Tuned!
CLIENT: POLISH MINISTRY OF ECONOMY
Stay Tuned!
CLIENT: GLOBAL SOURCING COUNCIL (GSC) www.gscouncil.org
New York, NY 6/2012 – 10/2013
MAIN PROJECT:
GSC Awards in Sustainable & Socially Responsible Sourcing www.gsc3sawards.com
o Designed and managed the organization’s marketing strategy with focus on branding and optimization of the GSC’s mission, message and promotion through 2 editions of the GSC 3S Awards program (2012-2013); defined and reported on KPIs and tangible goals;
o Digital and print advertising placement and publicity; designed and executed marketing and publicity campaigns (digital + traditional) for both awards program editions;
o Responsible for all digital content via developing appropriate editorial and graphic content for the marketing and other platforms; managed all databases and platforms, including 2 websites in WordPress (implemented SEO strategies), two e-mail marketing platforms and a webinar platform (GoToWebinar); some HTML web development;
o Provided heavy research assistance for annual reports and grant reports; wrote and edited articles on the topics of CSR, responsible global sourcing, trade and U.S. policy concerning global trade and sourcing;
o Oversaw all social media platforms: Facebook, Twitter, LinkedIn, YouTube, Vimeo and included them in marketing plan alongside social media advertising and apps; oversaw and performed video production (FCP7);
o Web analytics and reporting (Google Analytics, PulseMaps, Coremetrics); implemented web and some mobile marketing into the digital marketing strategy (Google AdWords, SEO for blog posts, apps, etc.);
o Created advanced reporting strategies optimizing digital and non-digital marketing; A/B testing; created advanced budgets and expense reports;
o Responsible for all media communications and strategy (targeted outlets; wrote press releases; designed delivery methods and organized events); conducted and moderated monthly webinars via GoToWebinars
o Edited and distributed monthly digital newsletter, The Source, via Constant Contact, GoDaddy, ClubExpress; regularly contributed articles / research; produced content for syndicate publications - Globalization Today, Hindustan Times, The Outsourcing Magazine;
o Managed a team of 2-3 interns and 1-5 contractors at a time; designed contracts and work curricula, provided references, managed invoices;
SAMPLE SUCCESS: Raised the Facebook following from 17 to 2,400 followers over three months. Increased the website traffic by 200+%. Publicity pieces in 10+ global media outlets.
Examples of media placement: www.gsc3sawards.com/news/media
New York, NY 6/2012 – 10/2013
MAIN PROJECT:
GSC Awards in Sustainable & Socially Responsible Sourcing www.gsc3sawards.com
o Designed and managed the organization’s marketing strategy with focus on branding and optimization of the GSC’s mission, message and promotion through 2 editions of the GSC 3S Awards program (2012-2013); defined and reported on KPIs and tangible goals;
o Digital and print advertising placement and publicity; designed and executed marketing and publicity campaigns (digital + traditional) for both awards program editions;
o Responsible for all digital content via developing appropriate editorial and graphic content for the marketing and other platforms; managed all databases and platforms, including 2 websites in WordPress (implemented SEO strategies), two e-mail marketing platforms and a webinar platform (GoToWebinar); some HTML web development;
o Provided heavy research assistance for annual reports and grant reports; wrote and edited articles on the topics of CSR, responsible global sourcing, trade and U.S. policy concerning global trade and sourcing;
o Oversaw all social media platforms: Facebook, Twitter, LinkedIn, YouTube, Vimeo and included them in marketing plan alongside social media advertising and apps; oversaw and performed video production (FCP7);
o Web analytics and reporting (Google Analytics, PulseMaps, Coremetrics); implemented web and some mobile marketing into the digital marketing strategy (Google AdWords, SEO for blog posts, apps, etc.);
o Created advanced reporting strategies optimizing digital and non-digital marketing; A/B testing; created advanced budgets and expense reports;
o Responsible for all media communications and strategy (targeted outlets; wrote press releases; designed delivery methods and organized events); conducted and moderated monthly webinars via GoToWebinars
o Edited and distributed monthly digital newsletter, The Source, via Constant Contact, GoDaddy, ClubExpress; regularly contributed articles / research; produced content for syndicate publications - Globalization Today, Hindustan Times, The Outsourcing Magazine;
o Managed a team of 2-3 interns and 1-5 contractors at a time; designed contracts and work curricula, provided references, managed invoices;
SAMPLE SUCCESS: Raised the Facebook following from 17 to 2,400 followers over three months. Increased the website traffic by 200+%. Publicity pieces in 10+ global media outlets.
Examples of media placement: www.gsc3sawards.com/news/media
Warsaw Stock Exchange
CLIENTS: Polish Ministry of Foreign Affairs | Polish Ministry of Economy | MDA Associates Inc. www.mdaassociatesinc.com
New York, NY / Warsaw 8/2012 – 8/2013
PROJECTS:
Poland Investment Summit 2013 www.polandinvestmentsummit.com
Poland Outsourcing Summit 2012 www.polandoutsourcingsummit.com
Katowice Business Summit 2012
o Worked with the NYC-based business consulting agency, MDA Associated Inc. - contracted by the Polish Ministry of Economics and the Polish Ministry of Foreign Affairs - on organizing two economic missions to Poland for investors and members of media organizations. (www.polandinvestmentsummit.com )
o Provided market research, publicity and marketing content; wrote and edited mission reports; maintained website copy with focus on informative content on the European BPO/ITO/KPO and financial markets; video and photos production; social media management; blog producer o Media relations and publicity placement
o Helped organize related events for diplomats and business people at the Polish Consulate General in New York
Examples of media placement: www.polandinvestmentsummit.com
New York, NY / Warsaw 8/2012 – 8/2013
PROJECTS:
Poland Investment Summit 2013 www.polandinvestmentsummit.com
Poland Outsourcing Summit 2012 www.polandoutsourcingsummit.com
Katowice Business Summit 2012
o Worked with the NYC-based business consulting agency, MDA Associated Inc. - contracted by the Polish Ministry of Economics and the Polish Ministry of Foreign Affairs - on organizing two economic missions to Poland for investors and members of media organizations. (www.polandinvestmentsummit.com )
o Provided market research, publicity and marketing content; wrote and edited mission reports; maintained website copy with focus on informative content on the European BPO/ITO/KPO and financial markets; video and photos production; social media management; blog producer o Media relations and publicity placement
o Helped organize related events for diplomats and business people at the Polish Consulate General in New York
Examples of media placement: www.polandinvestmentsummit.com
CLIENT: THE ECONOMIST GROUP www.economistgroup.com
o Edited content for The Economist digital products and platforms, e.g. World in Numbers and The Economist Quiz (iPad app);
o Helped grow social media following;
o Researched, wrote, fact-checked articles and blog entries for The Economist magazine, Economist.com and More Intelligent Life;
o Edited content for The Economist digital products and platforms, e.g. World in Numbers and The Economist Quiz (iPad app);
o Helped grow social media following;
o Researched, wrote, fact-checked articles and blog entries for The Economist magazine, Economist.com and More Intelligent Life;
CLIENT: ECTACO, Inc.
New York, NY 01/2011 – 6/2011
New York, NY 01/2011 – 6/2011
- Provided research of the U.S. and Canada market, technology sectors with focus on education engineering; analyzed trends and briefed the executive board
- Wrote, edited and copy edited the advertising copy; assisted in production of TV and radio advertising spots; wrote advertising scripts for TV and radio
- Coordinated deadline schedules for advertising submissions, contracts, content submissions etc.; designed sales staff's schedules
- Managed the advertising budget; produced expense reports; negotiated advertising contracts— print, TV, radio, online media; wrote newsletters and mailings; accounts receivable and press liaison
CLIENT: OPOLE MODERN ART GALLERY
Poland - 2011
Luiza Oleszczuk is the translator and editor of the catalog for the 2011 exhibition of Jerzy Kosałka and Adam Niklewicz at the Opole Modern Art Gallery in Poland. She is also the translator of essays by Łukasz Kropiowski, which accompanied the exhibition.
Poland - 2011
Luiza Oleszczuk is the translator and editor of the catalog for the 2011 exhibition of Jerzy Kosałka and Adam Niklewicz at the Opole Modern Art Gallery in Poland. She is also the translator of essays by Łukasz Kropiowski, which accompanied the exhibition.
CLIENT: CYJO Photography / KOREAN SOCIETY
New York, NY 2007
Luiza edited a book for KYOPO Project— a non-profit art project promoting the Korean American Diaspora - and assisted in New York showcase of the traveling exhibition.
New York, NY 2007
Luiza edited a book for KYOPO Project— a non-profit art project promoting the Korean American Diaspora - and assisted in New York showcase of the traveling exhibition.
TECHNICAL SKILLS:
o Software: Advanced knowledge of MS Office (Word, Excel, PowerPoint, Outlook, Access); Mac OS; Final CutPro7; ProTools; SoundtrackPro, QuickBooks, CRM systems (salesforce.com) and CMS; basic knowledge of Photoshop, Pixelmator, Adobe InDesign and InCopy;
o Platforms: Google Drive, Wordpress.com and Wordpress.org, ConstantContact, ClubExpress, GoDaddy, GoToWebinars, HootSuite, Joomla; Foundation Center; DonorDirect; CrowdRise; Google Analytics, Coremetrics;
o Other: SEO, AP style, A/B testing, some HTML, video camera operation;
o Languages: Fluent in English and Polish, advanced French, basic Mandarin Chinese
EDUCATION:
2009 – 2010: University of St Andrews (U.K.) – Master’s degree in English, Creative Writing
2006 – 2009: CUNY Hunter College (U.S.)— Bachelor’s degree in Media Studies and English
o Magna Cum Laude; Graduate Scholarship of the CUNY Alumni Association
CERTIFICATES/CLASSES:
2013 - NYU School of Continuing & Professional Studies – Class in Corporate and Foundational Fundraising
20130 - NYU School of Continuing & Professional Studies – Class in Digital Publishing
o Software: Advanced knowledge of MS Office (Word, Excel, PowerPoint, Outlook, Access); Mac OS; Final CutPro7; ProTools; SoundtrackPro, QuickBooks, CRM systems (salesforce.com) and CMS; basic knowledge of Photoshop, Pixelmator, Adobe InDesign and InCopy;
o Platforms: Google Drive, Wordpress.com and Wordpress.org, ConstantContact, ClubExpress, GoDaddy, GoToWebinars, HootSuite, Joomla; Foundation Center; DonorDirect; CrowdRise; Google Analytics, Coremetrics;
o Other: SEO, AP style, A/B testing, some HTML, video camera operation;
o Languages: Fluent in English and Polish, advanced French, basic Mandarin Chinese
EDUCATION:
2009 – 2010: University of St Andrews (U.K.) – Master’s degree in English, Creative Writing
2006 – 2009: CUNY Hunter College (U.S.)— Bachelor’s degree in Media Studies and English
o Magna Cum Laude; Graduate Scholarship of the CUNY Alumni Association
CERTIFICATES/CLASSES:
2013 - NYU School of Continuing & Professional Studies – Class in Corporate and Foundational Fundraising
20130 - NYU School of Continuing & Professional Studies – Class in Digital Publishing
